Q1 highlights: Platform's growth, progress & next steps

As we have approached the end of first quarter of 2025, it's time to reflect on our shared progress. Thanks to your continued support and collaboration, we've witnessed amazing growth in the resale category — a promising sign of the positive change we’ve been building together with our 275 virtual shareholders'.

The Growth 🚀

By the end of March 2025, we had delivered 1,221 orders and recirculated over 2,194 products, achieving in a 638% YoY growth in our Q1 customer base and a 393% increase in Q1 GMV. March was a standout month, with operating revenue skyrocketing by 432% compared to the previous year!

We’ve reached a significant milestone by transitioning nearly 8,000 products from rental to resale, while retaining 750 premium and luxury garments within our rental catalogue. Additionally, we’ve leveraged AI technology to efficiently list resale items on Yaga in just about 5 seconds per item. 

On Track to Deliver Excellence ⭐

With a Net Promoter Score of 90, our platform is earning strong customer trust. In Q1, users bought an average of 7–8 items per order on our platform, compared to just 1–2 on Yaga. Our average GMV reached €42 per order — far exceeding Yaga’s €6. Notably, 58% of our operating revenue in Q1 came from our own platform, highlighting its growing impact and efficiency. These results reflect our focus on site's usability and delivering a superior shopping experience.

Supply Acceptance ♻️

As you may know, we’ve temporarily paused the acceptance of new items. We currently have 40 eager suppliers on our waitlist, ready to ship us goods. Our primary focus now is to transition to a more cost-efficient warehouse space, after which we'll gradually resume accepting new stock - giving priority to our existing suppliers first, followed by new partners.

Coming Up Next ➡️

As many of you know, we’ve begun exploring new collaboration opportunities to help manage our operations in Estonia and continue building on the strong foundation we’ve created. This will allow the founders to remain engaged as shareholders and advisors, while gradually shifting our focus toward expanding into new markets.

So far, we’ve had inspiring conversations with over 10 entrepreneurial women, and we’re now in the final stages of selecting the right partner(s) to take over our local operations. As part of this transition, we’ll be vacating our Tallinn warehouse at the end of May. This summer will likely result in a temporary pause in our operations, but we’re committed to ensuring a smooth transition and deeply appreciate your continued support during this exciting phase. Rest assured, we’ll keep you informed every step of the way through our blog or social media channels on as we move forward!