Q2 momentum: From peak performance to new possibilities

As Q2 of 2025 wraps up, we’re taking a moment to reflect on the milestones we’ve achieved together.

Thanks to your continued support and collaboration, we’ve continued to witness incredible growth in the resale category — fuelled by the efforts of more than 300 virtual shareholders and 600 unique customers.

The Growth 🚀

By the end of Q2, we had fulfilled 1,560 orders and given 2,890 products a brand new life ♻️. Our GMV skyrocketed with an incredible 487% YoY growth, and our operating revenue followed close behind at 480% YoY growth in May. 🔥

But the numbers only tell part of the story. What makes this even more exciting is that 82% of our sales came directly through our own platform that is a major milestone in our mission! In fact, we helped more than 500 items find new owners in May alone, marking a 34% increase from April!

And just as we hit those highs, we packed up our Tallinn facility and made the strategic move to a more cost-efficient warehouse space — a change that sets us up for even leaner, smarter growth and opens the door for the new passionate leaders and change-makers to lead the way!

Looking Ahead 🌟

Our top priority right now is finding new shareholders who are ready to take over daily operations and lead the company into its next phase of growth. We’re looking for passionate, mission-aligned partners who can build on the strong foundation we’ve created and help grow the business sustainably.

In parallel, we’re also in the process of transitioning to a more cost-efficient warehouse space where we could continue working. Once that move is complete — and with the right operational team in place — we will be able to gradually resume accepting new stock. We already have 40 eager suppliers on our waitlist, ready to send us goods as soon as we’re ready to receive them.

The founders are actively seeking local partners who can bring fresh energy and lead the business into next chapter. If you have any interest, please reach out to us! This transition will allow Ines and Kristiina to remain involved as shareholders and advisors.

While summer has brought a temporary slowdown, we’re using this time to regroup, come back stronger, and ensure a smooth transition. We deeply appreciate your continued support during this time and will keep you updated every step of the way! 🙏