Sustainability Roadmap

This page demonstrates our commitment to sustainable development and to the practices that we are implementing, guided by the United Nations and their Sustainable Development Goals:

Goal 8 - Decent work and economic growth
Goal 12 - Responsible consumption
Goal 13 - Climate action
Goal 17 - Partnerships for the goals

Mission and Vision

We're on a mission to make renting and lending kidswear a preferred choice among parents and reduce waste by closing the loop.

Our vision is to become the leading circular one-stop children's products rental & resale marketplace for parents, brands & retailers across Europe.



Action 1 is to lower clothes environmental impact for the items you rent instead of buying: save resources, reduce waste & carbon footprint.


Action 2 is to increase the number of wears & promote choosing preloved over new to help extending the lifespan of clothing.


Action 3 is to repair thes clothes that can be used for longer if fixed. Discarded clothing makes up most textile waste.


Action 4 is to redesign clothes that have reached the end of its useful life but could still be used if remade into new garments.


Action 5 is build partnerships to minimise waste & maximise the time clothes or materials are in the circulation, aiming zero waste.


The goal is to improve all the processes actions (reduce, rewear, repair, remake & recycle) to deliver a fully circular rental service.

Key sustainability objectives

1. Focus on company’s sustainability commitments & become a fully circular rental marketplace.

2. Become a zero waste business to make our ecological footprint almost irrelevant & reach net zero.

3. Make lending & renting kidswear accessible, a popular choice & matter of course for parents in Europe to reduce kidswear industry’s environmental impact. 

Click here to download and read the full PDF of our Sustainability Roadmap & Policy.