Founder on Step by Step: Exclusive look behind The Rewear Company scenes

The 'Step by Step' series has published a new episode designed to inspire conscious choices in fashion consumption, showcasing how small steps can yield significant changes. We are delighted to announce that the latest episode focuses on The Rewear Company's impactful contribution to creating a more sustainable children's products industry, and we are excited to share this insightful video with all of you.

Seize this opportunity to delve into the world of sustainable fashion with Ines Karu-Salo, the co-founder of The Rewear Company. The conversation revolves around the platform's innovative approach to children's clothes through a rental marketplace, shedding light on the lifecycle of clothing, recycling possibilities in Estonia, upcoming EU regulations, and a consumer-friendly sustainability system.

Ines Karu-Salo's insights during the interview have highlighted the importance of rethinking our approach to fashion consumption, emphasising the positive impact of renting children's clothes instead of constantly buying new items. 

Watch the full episode below and be part of the movement towards a greener and more conscious future for children's fashion. Interviewed by Emma Mand: